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Google Buys Feedburner for discounted $100 million

Yes its true if you don’t have a blogger.com blog yet Google will probably control your blog in some form or fasion soon enough :-(   Their shopping cart is only increasing in size as their stock breaks $500 per share once more.

Unlike the rumor that FeedBurner is nearly code-complete on a multiplayer Wii edition, the blog posts, phone calls and conjecture about our future as part of the Google family tree are now officially true.

FeedBurner has been acquired by Google. The local weather forecast calls for general euphoria with intermittent periods of off-the-rails delight.

Source: http://blogs.feedburner.com/feedburner/archives/2007/06/feedburner_google.php

 As you know, we’re constantly looking for ways to identify and offer new tools for content creators and website publishers. Likewise, we constantly aim to give AdWords advertisers broader distribution to an even wider audience of users. For these reasons, we’re very pleased to tell you that we’ve just acquired FeedBurner.

For those of you who aren’t bloggers, podcasters, or feed creators, Chicago-based FeedBurner is a leading provider of feed distribution and management tools. A web feed is a way for online publishers to syndicate their content and deliver it straight to readers. Each day, FeedBurner delivers feeds to millions of users around the world and offers unique and useful tools for publishers to analyze, optimize, and monetize their content. Further, FeedBurner offers a feed advertising platform for advertisers to reach engaged feed readers through targeted in-feed ads and innovative techniques like RSS feed-driven ads.

Source: http://googleblog.blogspot.com/2007/06/adding-more-flare.html

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